Berkshire Roots opens retail cannabis store in Boston
First East Boston adult-use cannabis retail approved by the Cannabis Control Commission
This post/email is sponsored by www.BerkshireRoots.com
BOSTON, MA / PITTSFIELD, MA, Berkshire Roots, Inc., a Massachusetts-based cannabis cultivator and dispensary operator headquartered in Pittsfield MA has opened for business as the first Adult-use location in East Boston. The East Boston location at 253 Meridian Street will open with online orders and in-store pick-up service. All guests are requested to view the online menu, schedule a pickup time prior to visiting the location, must be over the age of 21, and have a valid form of ID. Guests will choose from the online menu for Boston. The store is open Monday –Saturday 9am –7pm and Sunday from 11am –6pm.
Berkshire Roots currently operates a cultivation operation in Pittsfield that produces branded products including packaged flower, edibles, topicals, tinctures, capsules, concentrates and vape cartridges.
“Our goal is to bring the Berkshires to Boston by replicating the warmth of our dispensary, providing best-in-class training to our retail team and delivering our unique Berkshire’s inspired products”. According to Berkshire Roots’ CEO, James Winokur. “The store is ready, we have great neighbors and it’s really a special place in Boston given the mix of cultures, language and history”, stated Winokur. “We have a heavy emphasis on hiring from East Boston and surrounding neighborhoods and bringing in products that will fit our East Boston patrons needs and palette.”
A BR press release noted, “Berkshire Roots focuses on small-batch, high-quality cannabis products with thoughtful ingredients in a range of product types to treat multiple, approved ailments and conditions as well as offering a variety of choices for Adult-use customers.”
Berkshire Roots Hires Industry Expert
Sr. Director of Marketing, Holly Alberti has joined their executive team as the Senior Director of Marketing. Alberti brings an impressive 10 years of entrepreneurial and corporate experience in the cannabis industry across several states. Most recently, she was the Northeast Regional Director of Marketing & Sales at iAnthus Capital Boston-based office, establishing the marketing department and assisting in the “Be.” National Retail brand launch, including opening the first Staten Island Medical dispensary. Prior, Holly worked with “Flrish”, better known as “Harborside”, Oakland, California’s leading cannabis dispensary, founded by industry icon Steve DeAngelo. At Harborside, she worked alongside DeAngelo, focused on customer experience, retail flow, onsite consumption as well as orchestrating the 2018 “first-day” event ushering in Adult-Use sales in CA.
Alberti has been frequently interviewed by local and national media, including Huffington Post, CBS This Morning, VICE and The Young Jurks.
“I am really excited about the team and culture Berkshire Roots has been cultivating here in my home state,” Alberti noted. “The quality, dedication and passion that is delivered through every facet of the business is one of the many reasons I joined.”
For Press inquiries contact press@berkshireroots.com